How Many Red Roses Are Sold on Valentine’s Day?

How Many Red Roses Are Produced for Valentine’s Day?

It is estimated that around 224-250 million roses are produced for Valentine’s Day, with a significant portion of these being red roses. Specifically, 73% of the roses sold for Valentine’s Day are red.

Where Do the Red Roses Come From?

The majority of red roses for Valentine’s Day come from countries like Kenya, Colombia, and the Netherlands. For instance, 20% of the total supply of roses for Valentine’s Day come from the Netherlands.

How Have Red Rose Sales Trended Over Time?

Sales of red roses can vary from year to year. In 2022, there was a slight decrease in the proportion of red roses sold compared to previous years, as more consumers opted for mixed bouquets with varying colors of roses. Despite this, red roses remain the most popular choice, with sales of longer-stemmed red roses (60 cm and 70 cm) increasing by 7% and 17%, respectively, in 2022.

How Have Red Rose Prices Fluctuated?

Prices of red roses can fluctuate due to various factors such as air freight costs and energy costs for heating greenhouses. In 2023, prices of red roses from South America increased by approximately 9% due to air freight costs, although many florists were reluctant to pass this increase on to consumers. Red roses from Europe, including the Netherlands, also saw price increases due to higher energy costs for heating greenhouses.

When Are Red Roses Sold the Most?

Valentine’s Day represents the single busiest day of the year for florists, with most sales concentrated on this one day. The average transaction value for Valentine’s Day is higher than for any other holiday.

What Are the Logistical Challenges in Distributing Red Roses?

The distribution of red roses involves significant logistical efforts, including air freight and ground transportation. The increase in air freight costs has been a challenge for florists, especially those sourcing roses from South America. Florists also face the challenge of managing high demand over a short period, which requires careful planning and organization to ensure timely delivery of fresh flowers.

Who Buys the Most Red Roses?

Men make up the majority of purchasers of red roses for Valentine’s Day, with about 62% of purchases made by men, primarily for their wives or significant others (82%). Women also purchase red roses, but they tend to buy for a broader range of recipients, including mothers (25%), self-purchases (20%), and other family members and friends.

What Trends Have Emerged in Red Rose Sales?

Online orders from retail florists saw a significant increase of 68.8% in 2022, indicating a growing trend towards online shopping for Valentine’s Day gifts. Florists often create special promotions and gift guides to help customers choose the right flowers, such as “Designer’s Choice” arrangements and highlighting different colors of roses to navigate fresh floral supply and avoid substitutions.

Reference:
[3] https://www.myteleflora.com/designeducation/valentines-day-statistics.aspx
[4] https://britishfloristassociation.org/valentines-everything-you-need-to-know/
[5] https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/