How Much Does a Single Rose Cost?

The cost of a single rose can vary significantly depending on several factors, including the quality, color, and source of the rose. Generally, retail prices for individual roses can range from $5 to $15 or more, while wholesale prices can start as low as $1 per stem.
What Factors Influence the Cost of a Rose?

Quality Grades
Roses are often graded based on factors like bloom size, stem length, and the absence of defects. Higher-quality roses with premium features will typically cost more than lower-quality ones.
Color Variations
Certain rose colors, such as rare or premium shades, can be more expensive than standard colors like red, pink, and white.
Sourcing Locations
Roses sourced from local farms may be cheaper than those imported from other countries, due to lower transportation costs.
Supply Chain Logistics
Transportation costs, including fuel prices and logistics, can significantly impact the final cost of roses.
Economic Conditions
Economic factors such as demand, supply chain disruptions, and seasonal fluctuations can also influence rose prices.
Wholesale Pricing for Roses
Wholesale prices for roses can vary depending on the retailer and the specific details of the rose. Here are some examples:
- FiftyFlowers: Wholesale rose prices range from $1 to $3 per stem, with a grower’s bunch containing 6-8 to 25 stems. A batch of 25 standard roses can cost between $25 to $75, while premium colors or garden roses can range from $59 to $70 for 10-12 stems.
- 48LongStems: Short-stemmed roses (40 cm) can cost around $33.75 for 25 stems, while long-stemmed roses (>40 cm) can cost $38.75 for 25 stems. Premium colors can range from $59.99 to $64.99 for 25 stems.
- Horst Flowers: Short-stemmed roses (40 cm) cost $33.75 for 25 stems, long-stemmed roses (>40 cm) cost $38.75 for 25 stems, and premium colors can range from $59.99 to $64.99 for 25 stems. Garden roses can cost between $59 to $70 for 10-12 stems.
Retail Pricing for Roses
Retail prices for individual roses can be significantly higher than wholesale prices. A single long-stemmed rose at a local florist might cost anywhere from $5 to $15, depending on the quality, color, and location.
Pricing Packages and Promotions
- Bulk Purchase Discounts: Buying roses in bulk can often result in lower costs per stem.
- Loyalty Programs: Some retailers offer loyalty programs or rewards for frequent purchases, but specific details are not provided.
- Promotional Discounts: Retailers may offer seasonal or holiday promotions, so it’s worth checking for any potential discounts.